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Brand Strategy: What it is, and how it can make or break your business!

What is Brand Strategy?

We all know that branding can be a make-or-break aspect of your business, but I’ve noticed that quite a few businesses still fail to consider brand strategy when defining their brand.  Unfortunately, this often leads to a brand that’s confused, or not really committed, or a string of constant re-brands – because it’s just not […]

Brand Guidelines Template

Brand Guidelines Template

This Brand Guidelines template is designed to help you formalise and record the key aspects of your brand. The 20-page Canva branding guidelines template guides you through both the strategy (defining your brand’s personality and its positioning within the market), and helps you to record the key elements of your brand identity. How will the […]

Breakthrough Branding Worksheet

Breakthrough Branding Worksheet

This Breakthrough Branding Worksheet is designed to help you think about your business and get a clearer picture of your brand strategy.  Your brand, in short, is the way people perceive your business, and includes every interaction they have with it. While it is effectively formed in the minds of others, by helping to define […]