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My Favourite Business Tools

Wondering what tools other people use to run their business? Looking for recommendations of business tools that are tried, tested, and highly recommended?

Here’s mine; alphabetically.

This post includes some affiliate links, so I may receive some compensation if you sign up via the links provided. Some of these also mean I can offer a discount/bonus when you sign up via my link! My recommendations are 100% based on the business tools I personally use.

Canva (Design)

I’m sure you’ve heard of Canva by now, but if you haven’t, it’s a free/cheap user-friendly online/app-based design software. This allows anyone to create designs with minimal design experience, and a whole bunch of templates and graphics to play with!

Note: Canva is more limited in functionality than professional design software, so issues can arise when you try to get documents printed by professional printers. Canva also retains the intellectual property ownership of all graphics/etc, so make sure you check their licensing info if you’re using it for things like logos, or anything you plan to sell.

Offer: Get a free month of Canva Pro
Link: Canva

Dubsado (CRM)

Dubsado is my primary CRM. It doesn’t have the best UX (user experience), but it is incredibly robust, and I love their proposal/contract/invoice pipeline!

Offer: Get 20% off your first payment (if you choose an annual plan, that means 20% off the first whole year!). You also get a 3-client trial.
Link: Dubsado

Etsy (Selling/Marketplace)

Should Etsy be on a list of business tools? Debateable, but it’s here. I’m not gonna lie, there are ethical issues around how Etsy treats its sellers, and the ever-increasing fees, but with over 90 million unique visitors a year, it can be a great marketing tool. Use it for stand-alone selling, or in addition to your own website (Etsy vs website comparison).

Offer: 40 free listings (note: listing fees are charged when you first list an item, and when it’s ‘re-listed’ after a sale)
Link: Etsy

Google Workspace (Email/everything)

Google Workspace is my top pick for business emails, and it’s basically a levelled-up Google account. In addition to linking custom domains, you get added business tools integrated into existing products, like recordings and transcripts on Google Meet video calls (no need to pay for Zoom as well!). I basically live out of Google Drive/Docs/Sheets, so I pay a lil extra for the plan with 2TB of cloud storage.

Link: Google Workspace

Legal123 (Legals)

Legal123 is my go-to option for one-off lawyer-drafted website legals for Aussie-based businesses. Their Website Legal Package includes your Privacy Policy, Website Disclaimer, and Terms & Conditions, and is really easy to complete.

Link: Legal123

Liz’s Email Marketing Membership

Probably not technically a ‘tool’, but if you struggle with email marketing, then this is where you wanna be. Absolutely bonkers value-for-money at just US$9/mo.
Link: Liz’s Email Marketing Membership

MailerLite (Email Marketing)

Looking for an easy email marketing system to get started with? Step away from MailChimp and towards MailerLite. The pricing (and free plan) look similar at first glance, but MailerLite doesn’t charge you extra to use features like automation.

Link: MailerLite

Moxie (CRM)

Moxie (formerly Hectic) is a new player in the CRM game, but they’re giving the older players a run for their money! In addition to the features you expect in a CRM (client info, sales pipelines, proposals, contracts, invoicing), it includes time-tracking, basic accounting functions, project management, scheduling, and a client portal – all of which are white-labelled on the Pro plan, so that your clients only ever see your domain & branding!

The only reason I’m not using it is that their proposals aren’t as pretty or robust as Dubsado’s yet, but they’re constantly updating and adding new features, so it’s prized to become one of the most valuable business tools available, and I expect I’ll be shifting over in the not-too-distant future.

Offer: Get a free month of Moxie Pro
Link: Moxie

Shopify (Website/Payments)

Shopify is without doubt the best-value ecommerce website platform for small businesses (see my website platform comparisons). Between the ability to custom-code, a huge list of apps, and integrations with various business tools, there’s nothing you can’t do with it! They offer excellent 24/7 support, and it even includes free email marketing! You can also get their card reader for fully-integrated in-person selling.

Offer: If you want a little extra time to investigate/build your store, get in touch. Otherwise the referral link below gives you US$100 credit once you’ve paid your first bill.
Link: Shopify

Square (Payments/Website)

If you’re starting to sell in-person but not ready to commit to something like a full EFTPOS set-up (or Shopify, to access their POS/payment options), then the Square reader is an easy way to get started taking card payments. It’s available via a huge number of retail outlets, so you don’t need to order online and wait for delivery. You can also set up a basic website through their system (see my website platform comparisons), and it includes other business tools like scheduling and invoicing.

Note: Square does not support businesses in the witchy/spiritual/occult realms, and will disable accounts without warning.

Offer: Your first $1000 processed fee-free
Link: Square

* Referral link comes from my other business, Nyx Apothecary

Termageddon (Legals)

Termageddon is my go-to for up-to-date website legals. It covers businesses based in the Australia, Canada, Ireland, the UK, and the US, and gives you dynamic legals that change in response to updates in legislation and its requirements. As an ongoing service, it is a subscription-based model, but you don’t have to worry about laws changing and your policies not matching up with the law. Includes Privacy Policy, Website Disclaimer, Terms & Conditions, EULA, Cookie consent banner/pop-up, and Cookie Policy.

A bit more complicated to set up, but if you buy through my link and then get in touch, I can hook you up with someone to walk you through the set-up.

Offer: 10% off your first year
Link: Termageddon

Toggl Track

My go-to for time-tracking!

Link: Toggl Track

WordPress (Website)

While I don’t recommend WordPress if you’re DIYing (see my website platform comparisons for why), if you’ve got the technical skills or support, WordPress is a really powerful CMS.

I use Siteground for my hosting and Elementor Pro as my website builder.


I’d love to hear what business tools you use and love in the comments!


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5 Responses

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