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Hills Visual Artistry

Services: Custom Branding + Web Design

This artist branding project was for Hills Visual Artistry, the business of artist Karen Price – famed for her paint & sip events Brushes, Bubbles, & Brie, run in the Perth hills, as well as offering classes and artwork. I was delighted to come on-board to help define the branding and marketing strategy.

Karen is super-passionate about helping people connect with their creativity and find a love of art, especially those who have previously had negative and traumatic experiences. She’s also heavily inspired by the natural environment, so we utilised a warm green + purple colour scheme to reflect that caring creativity and natural inspiration. As a calligrapher, we pulled through a casual, friendly, calligraphy-inspired font, with a letter-mark icon that combined the initials with the curves of the landscape.

This artist branding project was followed by a new website, to enable her to sell her own event tickets and art, and have ownership over her own audience.

Are you an artist interested in help with crafting a strategic brand? Get in touch!

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