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Rin the Garden Fairy

Service: VIP Day (branding & web design)

I’m so excited to finally get to share my first-ever fairy branding project! In classic ADHD style, Rin had a whole collection of businesses, and was looking to consolidate and rebrand a few into a single, more cohesive brand – Rin the Garden Fairy!

This rebrand marked a shift away from their previous fairy business – Fairy Rose Parties – a child-focused business with an overwhelming collection of characters, to something more pared-back, that also allowed them to work with more adult audiences (because do we ever really grow out of faeries?), and offer more workshops, such as crafts, and permaculture.

The Brand

Rin already had a fairy illustration they wanted to use in their logo, so this became the basis of the logo suite and colour theme – a down-to-earth forresty colour palette with some warm browns and terracotta.

The website

Previously, Rin’s website had extended descriptions and full pricing listed for every individual offering – which was a lot of info, even before they expanded to add a heap of extra goodies! – so in the end, we chose to scale right back, dividing offers into 2 categories: ‘for kids’, and ‘for everyone’. Under each of these, we included starting prices, a few top-level categories (with lists of included offerings), and a gallery of images to show off all the cool stuff!

The result is a new website that not only shows off the full range of their awesome skills and services, but is much less stressful for users to interact with, and much easier for Rin to keep updated.

“So, so happy with my website! Nyx was a pleasure to work with; super responsive and able to adapt to my preferred schedule and work style easily. I was so overwhelmed with how complex and messy my website had become after years of additions and minimal maintenance; Nyx rebranded, simplified and streamlined it into a thing of beauty that I can be proud of and easily manage on my own.”

Rin the Garden Fairy

If you need a hand getting your brand started, a VIP Day design intensive can be the perfect solution – without any long waits or drawn-out projects! Please get in touch if this sounds like something I can help you with.

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