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Solstice Candles

Service: Web design

Solstice Candles is a luxury candle brand that celebrates the magical and transformative energy of the changing seasons.

With a range of candles celebrating both the summer and winter solstices, this Shopify website was designed to reflect the elegance and understated magic that the brand represents.

Created primarily for use as a template for semi-custom websites, this was based on one of Shopify’s free themes, and designed to give an example of how quickly a professional website can be pulled together when the content is readily available – this full build-out taking less than a day to complete.

This template is optimised with best practices for sales and conversions, highlighting the main product collections, paving the way for a clear customer journey. It also highlights a featured collection using gorgeous arched imagery, and features a footer navigation menu to enable customers to navigate to the next location in their journey from either the top or bottom of the page.

A clear secondary CTA (Call To Action) for the email newsletter provides a way to capture and nurture those who are intrigued by the brand, but not quite ready to purchase yet. This is followed at the bottom of the page by links to social media accounts – another opportunity to capture and nurture potential customers before they leave the site.

If you’re interested in seeing how I can help you build a similarly gorgeous and effective Shopify website for your business, or if you’d even like to utilise this design exactly, please get in touch. As a Shopify Partner, I truly love getting to help brands get off to the best start with their ecommerce adventure.

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